Entrepreneur Magazine’s 100 Brilliant Companies of 2013

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Depression. A Chronic Illness

Often misunderstood, depression is not just a bout of the blues, nor is it a weakness or something that you can simply “snap out” of. Depression is a chronic illness like diabetes or high blood pressure.  A chronic illness is one that lasts for a very long time and usually cannot be cured completely. Examples of chronic illnesses include diabetes, heart disease, arthritis, kidney disease, HIV/AIDS, lupus, and multiple sclerosis. Many of these conditions can be improved through diet, exercise, and healthy living, in addition to medication.

Depression is a medical illness that causes a persistent feeling of sadness and loss of interest. Most people experiencing depression feel better with medication, psychological counseling or other treatment. It is estimated that up to one-third of individuals with a serious medical condition experience symptoms of depression.

Patients and their family members and friends often overlook the symptoms of depression, assuming that feeling depressed is normal for someone struggling with a serious, chronic illness. Symptoms of depression such as fatigue, poor appetite, impaired concentration, and insomnia are also common features of chronic medical conditions, making it difficult to know whether it’s the underlying illness or depression. When depression is present, it is extremely important to treat both the depression and the chronic medical illness at the same time.

Recovering from depression requires action, but taking action when you’re depressed is hard. In fact, just thinking about the things you should do to feel better, like going for a walk or spending time with friends, can be exhausting.

It’s the Catch-22 of depression recovery: The things that help the most are the things that are the most difficult to do. There’s a difference, however, between something that’s difficult and something that’s impossible.

Getting Help

Getting the support a person needs plays a big role in lifting the fog of depression and keeping it away. On their own, it can be difficult to maintain perspective and sustain the effort required to beat depression, but the very nature of depression makes it difficult to reach out for help. However, isolation and loneliness make depression even worse, so maintaining close relationships and social activities are important.

The thought of reaching out to even close family members and friends can seem overwhelming. A person may feel ashamed, too exhausted to talk, or unable to call or articulate what they’re experiencing yet desperately want help at the same time. This is particularly true for young people.

We’re currently developing an app for teenagers who experience depression. ‘CodeBlue’ provides teens with a location-aware app that with one click sends an alert to their support crew who can then respond via text, phone call or show up.

Patient Engagement, the New Blockbuster Drug

This recent article by Dave Chase for Forbes magazine, refers to the 7 Habits of HIghly Patient Centric Providers.  Patient-centered care first gained widespread notice as a result of a 2001 Institute of Medicine report calling it one of six core goals of a 21st-century health care system. Patient-centeredness was defined as “care that is respectful of and responsive to individual patient preferences, needs, and values and ensuring that patient values guide all clinical decisions.”


Goalpost featured on Techbytes

Our 2 minutes of fame resulted in a big spike of people signing up and making the decision to quit. We think that’s a good news story worth sharing!  You can watch the clip here.




Personalised Medicine World Conference

We’re very excited about the pending Personalised Medicine World Conference in Mountain view next week (Jan 28-29).

Social Code has been selected to present and compete in the ‘Most promising company’ category, to some very esteemed judges! The content of the conference looks fascinating, with three tracks focusing on three different areas of personalised medicine.

If you’re attending the conference find us and say ‘hi’, if not, we’ll post our key learnings from the fantastic line-up of speakers, here.


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