About us

Our goal is to enable people to take ownership of their health by giving them the tools, support, information, motivation and confidence to manage their health.

We want to help people be the best they can be.

Empathy

Empathy is core to everything we do. Every patient is unique. By understanding their needs, we can customize a truly patient-centric solution.

Patients First

We design with people in mind, ensuring a seamless user experience that allows relationships to shine.

Support

Whether it’s IT support or technical training, we’ve got it covered so you can focus on helping patients get better.

Smarter with data

We collect anonymised structured and unstructured data, providing deep insights into patients’ experience of their disease and medication.

Meet the team

Siobhan is a social entrepreneur, with over 15 years’ experience in marketing and business development, running her own companies, specialising in social media and applied game design. Leaving us all wondering where she finds the time, she also teaches yoga, runs marathons and flies planes!

p: +1 650 491 6647  e: [email protected]

Siobhan Bulfin

Founder, CEO

Felipe leads our user-centered design process, and specialises in social and mobile interfaces. Originally from Brazil, he has 15 years’ experience in UX and UI in Brazil and New Zealand. He can often be found engaging in any high intensity sport that involves a board; surfing, snowboarding, kite surfing, skateboarding…

Felipe Skroski

Lead UX / UI Designer

Robin leads our development team making sure our platform is scalable, tailorable & constantly evolving. He has 17 years’ experience specialising in web & mobile development. Robin dreams of sailing around the world with his family, but until ocean-based Internet is up to scratch, he can be found in Wellington or the Wairarapa enjoying high speed broadband.

Robin Marshall

Lead Architect & Developer

Alice is the voice behind the majority of our online interactions and facilitates most of our communities. Diagnosed with ankylosing spondylitis at 15, she has since become a passionate e-patient and arthritis advocate. Alice has an eye on the social feeds most waking hours, but will switch off to spend evenings improving her artistic skills creating stunning portraits on paper.

Alice Jones

Community Manager

Will is an app developer with a broad background. Holding a PhD in an offshoot of Artificial Intelligence, his personal mission is to expose the magic whilst hiding the inevitable complexity that’s involved in doing cool things. You can often find him rollerblading on the waterfront, or biking across the Wellington Rimutaka Hills...as you do!

Will Smart

Developer

Ruth is an experienced designer specialised in web, mobile, application and print design. In charge of all things beautiful, Ruth has been the leading force behind our beautiful new brand and website. Always on brand, she is also passionate about nutrition, fitness and wellbeing.

Ruth Seatter

UX / UI Designer

Alex is an app developer with skills in both web and mobile. He is passionate about creating beautiful and user-friendly, state of the art, apps. Fascinated by server architecture, Alex lives submerged in cloud services. In his spare time, he's an outdoor ninja & can be found playing badminton, skating or enjoing the stunning NZ beaches.

Alex Li

Developer

Rin applies her science background to digital marketing. She heads up our marketing and partnerships in the US. Obsessed with all things handmade, she is also a craft blogger and author.

Rin Gomura-Elkan

Marketing & Business Development Manager, North America

Nancy looks after our Goalpost community and social media, and helps run a small non-profit that supports families of people with pancreatic cancer. She's also a busy mum of two teenagers and Homer a very large basset hound. Nancy's based in Hermosa Beach, California.

Nancy Amato

Community Manager

Chris brings medical and clinical expertise to the team, he’s been a General Practitioner since 1997 and is Clinical Director for one of New Zealand’s high performing PHO’s.

Dr Chris Masters

Medical Director

We are always on the look out for passionate people who want to make a positive impact on people’s lives. Contact us to find out what openings we might have.

This could be you

Your dream job

Meet the board

Siobhan is a social entrepreneur, with over 15 years’ experience in marketing and business development, running her own companies, specialising in social media and applied game design. Leaving us all wondering where she finds the time, she also teaches yoga, runs marathons and flies planes!

p: +1 650 491 6647  e: [email protected]

Siobhan Bulfin

Director

Brian is a chartered accountant and the CFO for Matakina Technology. He is also a Director for ARANZ Medical Ltd & runs his own Consulting business. Brian has held senior management roles in the telecommunications, energy, and information technology sectors.

Brian Leighs

Director

Our Values

Work on stuff that matters
Think big
Embrace uncertainty and change
Love what you do
Build and maintain honest and open relationships
Do more with less
Always learn

More about us

Social Code supports Cure Kids' Red Nose day 2014
Sophie and Alice receiving Gold Awards certificate
Beautiful day in the capital (Wellington)
Social Code ladies at the Women in Innovation Summit, Wellington
Rin and Nancy at the UC Irvine #ihealthed fair
Alex, Ruth, Sophie, Alice and Will.
Nancy and Rin at our San Francisco office
Rin presenting our research at California University
Team day at the beautiful Martinborough, NZ
Ruth, Sophie   Alice at the Wellington Gold awards
Team plannng in the sun, Martinborough, NZ
Alice working remotely with Wallace

Random facts about Social Code

6 4

Female to Male ratio

3

Continents our clients currently span. Oceania, North America and Europe

7

Countries our team are from. Australia, Japan, USA, UK, China, Brazil and NZ

5 11

Human to Fur Babies ratio

33.5

Average age of team

387,192

steps walked by the team
so far this week

Ruth

is our steps champion
this week!

5

is the number of languages we speak: Mandarin, Portuguese, , Spanish, Japanese and English.