Patient community for New Zealanders on the drug Humira.
ONLINE PATIENT COMMUNITY CLIENT: ABBVIE
There was an unmet need among patients with chronic disease who wanted access to more information and to connect with someone ‘just like them’.
AbbVie needed a patient engagement solution for people on the drug Humira that would adhere to regulatory healthcare and pharmaceutical guidelines, yet offer the full scope and strength of a patient community. The solution would form part of the Humira Patient Support Programme named 'Viva' which means 'embrace life' and its sole focus is patient wellness and emotional well-being.
MyViva is a private online community with personalised health content. It provides a more holistic approach to engaging with patients; providing information and education, specific to each patient’s particular disease, as well as personalised content that can lead to an improved lifestyle while living with their disease.
The community is a place where people on the drug Humira can connect with one another, share their experiences, provide support to one another and receive professional help.
Patients have direct access to a range of resources, and information within the community. They can share their experiences on the public newsfeed or via private chat or video conference with the MyViva nurses.